Business Report Essay Example | Topics and Well Written Essays - 1500 words

Business Report - Essay Example Industry analysis: background information Lucraspace.com is an online social site created out of the possibility of designing an online community for that could In essence pull a great online following that forms a massive pool for business advertising. Online social marketing in essence grew out of the need by business organizations to reduce operational costs associated with running any business while ensuring that maximum returns accrue to the business. While agreeing with Whiting, it is generally agreeable that online social marketing is no longer age restricted and therefore associated with all age sets in the 21st century. Daily, every social networking organization tries to make a huge following with different interests. Within these varied usage of social networking sites, different people relate social sites with different meanings and implications. From a business perspective, social networking site refers to a huge potential consumer group with homogenous product or servic e needs that gives the company a good avenue for advertising their products, within this definition, online marketers sees online social networking as a new consumer market. Equally, social networking site is composed of â€Å"individuals or organizations that are connected through various social contacts ranging from casual acquaintances to family members. (Dickerson, 2006) Dickerson, 2006 further attest that online social sites created â€Å"to encourage connections and communication to occur on a wide variety levels.† Popular online social sites include; MySpace, Facebook, Hi5, Xanga, and Friendster, which allows users an opportunity to create a user profile, connect with other online friends. User information and behaviors gathered used by marketing companies to determine the market niche and therefore be able to advertise their products on these sites. Revenue from online social site advertising often follows Uniform Resource Locator (URL) strategy that arbitrarily loca tes any file available in the internet. The figure below depicts the aggregated social network segment that lucraspace.com exploited as an alternative investment strategy for new venture creation. Marketing niche Lucraspace.com driven by the many opportunities that exist around social networking sites and a new need to develop revenues around social websites, as such advertising remained the main source of revenue for these sites in 2007. Within this new reality, online sites aimed at generating revenue from sites given their potentiality to reach millions of audiences and potential customers. Marketing estimates in 2006 indicated that markets and business companies paid $350million on advertising on social sites and further estimated that the figure could be higher with technological advances and internet access across many populations globally. The reported business success for these online social sites in their advertising strategy and their low operational costs associated with website design influenced many organizations to prefer these sites as advertising medium. (Cashmore, 2006; Venture Capital, 2007) Service/product information Lucraspace.com is an

Women and Poverty in the Philippines Essay Example | Topics and Well Written Essays - 750 words

Women and Poverty in the Philippines - Essay Example Bear in mind that in a lot of these cases the women are primary income earners, and in their quest for high-paying jobs they often rolling the dice with a heavy heart. A lot of the income earned by these women fuel the economies of their home countries to the tune of millions of dollars annually. The question is, have the effects of poverty effectively dehumanized the women living in developing countries Let us take a closer look at the situation of women in the Philippines, one of the world's leading providers of woman migrant workers because of the seething poverty that is prevalent in the country. (United Nations Development Fund for Women, 2008) Women in the Philippines are considered the backbone of its society, being a Roman Catholic country. While most men are still the primary wage earners, a significant portion of women are the breadwinners of an increasingly large number of single-parent households. Now, the main point of contention here is that the Philippines is not exactly an equal opportunity employer. The majority of the well-paying jobs still go to the men, and women are oftentimes relegated to low-paying, menial work such as secretarial jobs or clerking posts. And that's if they choose to do it the " honorable" way. Rampant stories run abound about with nursing school graduates saddled with an unwanted pregnancy, and are then forced to work as prostitutes to support the child as the husband had abandoned her. The Philippines is a country seemingly built for infidelity, and the practice is as socially accepted as it can ever get.. Thus, women are often saddled with unwanted babies, and with no good-paying jobs t o support them, are forced to turn to drastic measures. (Department of Social Welfare and Development, 2008) While not all women are keen on exploring prostitution as a living , the next best alternative is to look for jobs abroad as a migrant worker. A lot of times these women would roll the dice and pay exorbitant "placement fees" to recruitment agencies just to land jobs overseas. These fees can go as high up as $1000- $2000, and some agency contracts will automatically deduct the amount through monthly installments from whatever will be earned overseas. For a country where the daily minimum wage is approximately Php 365 (roughly about $9), these placement fees oftentimes have these migrant worker aspirants committing their entire life savings in the hope for a better life. (Department of Labor and Employment, 2008) Because of poverty, it truly is a shot in the dark for these women, and they are willing to risk everything in order for their families to live comfortably. Once again, the burden of sacrifice is left on their shoulders. If the Filipina is lucky enough to indeed land the job she was promised, one last pitfall is to be at the mercy of an abusive employer. These all the more illustrate the sorry state of poverty in the Philippines, where economic status is terribly disproportionate, just like in India. The rich are ridiculously wealthy, while the rest of the country toils in crippling poverty. There is no defined middle class, hence no decent-paying jobs are available for majority of these women. (Countrystudies : Philippines, 2008) In the

Budgeting Coursework Essay Example | Topics and Well Written Essays - 2000 words

Budgeting Coursework - Essay Example The second difference is that the first three stages entail the writing of the budgeting while the last three stages have to do with implementation. Being the writing stages, the first three steps encounter concrete discussion and contradiction among the involved stakeholders. There is a lot of debate at this stage due to its impact on the entire process. This is different from the last three stages which do not require a lot of debate. Professionals in the implementation stage are expected to meet the prerequisite of the budget with limited need for debate. They are not supposed to make any amendment to the budget unless advised. Their ideas that professionals are only expected to meet the expectation of the budget makes the second stage more technical than the first stage. This is contrary to the first section where the players have to ensure the desires of the public are met. The third difference is that the first three stages and most specifically the second and third stages invo lve the budget policy-making process. The fourth stage has to do with the implementation of the agreed policies. Policymaking process requires the politician who represents a definite section of the population. Implementation of the policy requires competent experts who are knowledgeable enough to put into practice the formulated policies. In the political section, the public is involved either through their representative in the legislature or through the media. The interest of the public is addressed during the first three stages.... Being the writing stages, the first three steps encounter concrete discussion and contradiction among the involved stakeholders. There is a lot of debate in this stage due to its impact on the entire process. This is different from the last three stages which do not require a lot of debate. Professionals in the implementation stage are expected to meet the prerequisite of the budget with limited need for debate. They are not supposed to make any amendment to the budget unless advised2. There ideas that professionals are only expected to meet the expectation of the budget makes the second stage more technical than the first stage. This is contrary to the first section where the players have to ensure the desires of the public are met. The third difference is that, the first three stages and most specifically the second and third stages involve budget policy making process. The fourth stage has to do with the implementation of the agreed policies. Policy making process requires politic ian who represent a definite section of the population. Implementation of the policy requires competent experts who are knowledgeable enough to put into practice the formulated policies. In the political section, the public are involved either through their representative in the legislature or through the media. The interest of the public are addressed during the first three stages. Implementation stages involve the experts only. Public members are passive participant in this level. On the other hand, public involvement is not pertinent. Technicians have the biggest role in the last two stages. Why the differences exist All the stages are very imperative in the budget process. One stage cannot be

Letter to Your Friend in England Essay Example | Topics and Well Written Essays - 1500 words

Letter to Your Friend in England - Essay Example My dear friend, you are right when you observe that we are living in a period of great political turmoil. I regret to tell you that here, in the colonies, public opinion continues to grow against controls imposed by the Mother Country. As a medical practitioner, I am exposed to a variety of views, ranging across the spectrum of political opinion: from those calling for peaceful negotiations to others calling for an outright revolution. I will attempt to address, to the best of my ability, your doubts on these issues. I think you will agree with me when I say that the cause of the present troubles can be traced to England’s state of near bankruptcy at the end of the French and Indian Wars. The first major irritant to hitherto cordial relations between the colonies and England was The Proclamation of 1763, preventing us access to the Western lands. In the light of an ever-increasing population, this appeared to be manifestly unwarranted. Of course, we chose to ignore the Proclam ation. At this juncture, The Grenville Program of 1764-1765, which we hear had great support in England, was salt to our wounds. The Sugar Act of 1764, imposing additional duties on sugar, and doubling the duty on imported goods, was manifestly unfair from our point of view: particularly as the taxable list included almost everything we produce. You can imagine the number of cases of confiscation and litigation arising from this! Matters were made worse by the changes to the Navigation Acts, giving a single Vice-Admiralty court in Halifax, Nova Scotia, jurisdiction over all of the American colonies in trade matters. The legal costs, and the cost of travelling from Boston to Nova Scotia, to say nothing of the cost in time, were a major cause of complaint among the traders here. I am sure that expecting the defendant to post a bond to cover all expenses for both sides, would not be acceptable in England! Boston witnessed many town meetings calling for a united opposition to these Acts . I must admit that I was a willing participant in these meetings. An additional benefit of my attendance was that we (a group of educationists and doctors) were able to pacify the hot-heads who kept calling for some violent action in protest against the Acts. My friend, surely you will agree that expecting us to house and supply British troops at our personal expense, as mandated by the Quartering Act of 1765, was manifestly unfair. When most of us consider ourselves to be loyal subjects of His Majesty, the presence of a significant number of troops is itself a sign of suspicion and unwanted tight control. The Act has turned our perception of control into that of repression. Of course, it was the Stamp Act of the same year which finally turned the tide of public opinion decisively against England, and alienated the majority of colonists against the Mother Country. The paying of a direct tax to England flies in the face of every legislative tradition. I support the colonial position that it is a form of ‘taxation without representation.’ A tax on all printed material: including playing cards and college diplomas! My friend, how could the British Parliament pass such an Act? The Act succeeded in creating a unified opposition, led by the influential lawyers, merchants and newspaper publishers in Boston, who were most affected by its terms. The popular anger aroused by the Stamp Act resulted in the beginnings of mob violence. The Sons of

Using relevant examples discuss the issues relating to Climate Change Essay

Using relevant examples discuss the issues relating to Climate Change in a Global Context - Essay Example mit greenhouse gases that are responsible for causing the destruction of the ozone layer thus global warming that causes the gradual changes in the climate. Research statistics and evidence by climate experts clearly show that there has been a marked change in the composition and amount of greenhouse gases in the atmosphere, which currently stands at 390ppm and even higher levels as recorded at 400ppm at Mauna Loa, Hawaii as at May 2013. Additionally, scientific research has indicated that the decade covering the period between the years 2000 and 2010 was recorded as the hottest with 2005 and 2010 being the warmest in temperatures (Giese, 2011). The United Nations body in charge of addressing of matters to do with climate change, the Intergovernmental Panel on Climate Change has equally stated that climate change is likely to have serious effect on the climate of the world in a global context affecting both the life of animals including humans and plants. Closely related to the matter of climate change is global warming which is the average increase in temperature of both the earth and the ocean and is continuously on the increase due to the effects of the climate change. Since the early 1900s, the average temperature of the earths and oceans has risen by averages well over temperatures of 0.8Â °C, and this is likely to increase in the coming years due to the sustained activities of human beings that cause effects associated with climate change. Further, the effects associated with climate change and global warming are likely to cause an increase of temperatures between the ranges of 1.8Â °C and 4Â °C which may rise to between 1.1Â °C and 6.4Â °C unless efforts are made in order to bring the matter of climate change under control (Harris and Roach, 2007). The same scientific research also indicate that due to effects associated with climate change, the level of the sea is likely to rise by a figure of between 28cm to 43 cm while some large water bodies such as the

Case study Example | Topics and Well Written Essays - 250 words - 141

Case Study Example In addition, they also facilitate interactions between people of different cultures (Shimp 217). Guinness should adopt an online marketing strategy to target the middle class and the youths. Online marketing shall take into consideration the youths who spend most of their time online. In addition, it is the best opportunity to assess the views of the customers from across the globe. Besides, social media offers people a chance to share ideas, experience and plan for a weekend. Hence, social media sites are excellent platforms for marketing the Guinness. Furthermore, Guinness should use print and non-print media for marketing. The ads should feature during prime times to reach several drinkers. The promotions should also educate on safe drinking. In pursuance of enhancing consumer relationships, leveraging and improving brand loyalty. Cross selling of Guinness Draught to drinkers who change names at homes should adopt a strategy that respects ethical codes and empowers the customers. The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers. The use of catchy promotion, for instance, ‘Guinness made of more’ would entice and attract more customers (Shimp

Hybrid cars Essay Example for Free

Hybrid cars Essay Industrialization has contributed to high-energy consumption across the world. The developed countries consume the larger share due to more industries that operate there. The release of pollutant substances into the atmosphere has led to global warming whose dangerous effects are already being felt today. The motor industry, being one of the largest pollutants, has been seeking new technologies that would lead to less pollution. The amounts of carbon dioxide by the motor industry are large enough for the industry to get concerned. In the early days, most cars were solely powered by fuel combustion engines alone. Such vehicles did not have much power as the new hybrid engines of nowadays. The fuel engines also produced large quantities of harmful gases. With the current debate on environmental issues, car manufacturers have resulted to developing more energy efficient vehicles that will produce equal or more power as earlier engines but with less harmful effects. The idea of developing hybrid car engines was borne from the successful introduction of hybrid powertrains. These hybrid powertrains were found more fuel efficient and this triggered car manufacturers to adopting the technology to the car industry (Haan et al, 2006). Hybrid cars are those cars whose engines use more than one power sources. Much criticism as well as commendation of these hybrid cars has been witnessed. The main issues of contention are the fuel efficiency of the hybrid vehicles over other engine cars and the effect of the hybrid cars on the economy. Some authors have argued that as much as hybrid vehicles lead to fuel efficiency, there are counter effects that negate any gains made. Studies have been done to quantify these factors to authenticate the allegations and interesting findings have come up. () In a study by Haan and others, they aimed at assessing the extent to which hybrid cars had changed people’s choice of buying cars. It had been argued that the introduction of hybrid cars led to people abandoning the fuel efficient vehicles they used earlier in favour of hybrid cars. The study was an assessment of the various ways that policy makers in different countries intended to address issues of pollution by cars. Several measures had been proposed and they centered on reducing the demand for cars, reducing energy consumption per vehicle per distance in kilometers and reduction of carbon emissions (Haan, 1082). Hybrid cars were considered energy efficient and that fewer pollutants were released (http://www. activehybrid. com). It was, however, generally argued that the hybrid cars had other counter effects. The study by Haan sought to quantify this. This suggests that there was an argument that hybrid cars, for some reason, were bought as additional cars thus increasing the number of cars owned by a household. Governments aim at reducing number of cars per household and hybrid cars worked against this principle. Following this argument, there was a general view that the lesser taxes charged on hybrid cars had led to the influx of the cars into the markets. (http://www. activehybrid. com/). The results of the study indicate that hybrid cars indeed reduce emissions. If a government is to effectively reduce the amount of emissions from the motor industry, hybrid cars have to be adopted. Policy should, therefore, allow more hybrid cars and to encourage this, tax reductions on hybrid cars should be sustained. The study further identified that hybrid cars do not increase the number of cars per household. The increment that was recorded was due to other factors unassociated with hybrid cars themselves. The findings of this study quell fears that hybrid cars have an overall effect that harm the economy (http://www. activehybrid. com/Why-Hybrids-are-the-Vehicles-of-Choice-these-days. html). Authors expressed that it was insufficient to evaluate a vehicle’s pollution level without considering other factors involved in the vehicle’s life cycle. Authors expressed a need of focusing not only on the output emission levels of the final product but also on the processes involved in developing these cars. Economic factors had to be considered to justify the efficiency of any type of car engine including hybrid. The cost aspect also had to be checked, to assess the economic viability of the car engines, the prices of having batteries was analyzed, fuel costs also, and driving range (Granovskii, 1186). Granovskii and others carried out a study to assess the environmental factors. The study sought to quantity the amounts of greenhouse gases related by each of the types of engines considered. The various other pollutants emitted in the manufacture and repair of batteries were also analyzed. The results of this study show that in comparison with the electric car, hybrid car was superior in car emission produced. More pollutants were released. The prices of electric cars were less than those of hybrid cars. There results suggest that if electric power would be generated and conserved in the car engines, the gains from such an electric engine would be more than that from hybrid cars. However, the study found that no car engine was superior to all other on all fronts. On every aspect the different cars engines should advantages over others. The hydrogen engine, though, did not have any advantage over other engine types except that it had least pollution. The study further indicated that when natural gases are used for generation of electricity in an engine, the hybrid is better than other engine types (Anderson). Manufacturers had further developed intelligent technology that enabled cars to sense their environments and adjust their fuel consumption levels. The developers of this technology strongly believed that this technology was the most fuel efficient that should be adopted to replace the hybrid cars. The new technology engine was proposed as fuel saving and less pollutant than all other engine types. A review of literature in a study done by Manzie and others reveal that hybrid cars had high initial costs that dispelled many customers from buying them. Hybrid engines had been found to be more fuel efficient in trains and this technology was extended to the cars. The study by Manzie focused on identifying any benefits realized from the use of hybrid and communication technologies in fuel economy. A situation model was used in evaluation of the fuel economy of combining these two technologies. The study was carried out in Australia. The hybrid model used in this consisted of the hybrid electric vehicle. The speed of the vehicle was evaluated when the technologies are combined. Several control procedures were put to ensure the result are not skewed to any side (http://www. hybrid-vehicles. net/). The results of the study indicate that there were significant improvements in fuel economizing. Less fuel was consumed by the hybrid vehicles. Telematics, which combine intelligent capabilities in a car, were found to be cost effective and fuel efficient. The results also indicate that there may be challenges in adopting the new telematics technology because it affects overtaking between intelligent and unintelligent cars. The study indicated that hybrid systems alone consumed less fuel. A combination of hybrid and telematics technology to create an intelligent hybrid car led to more improvements in fuel consumption. There are benefits that are associated with the hybrid cars. Studies have shown that these cars consume less fuel, release fewer pollutants and have more power. Today the hybrid model car engines are being improved their capabilities. Hybrid cars are environmental friend. These cars are also cheap enabling people to acquire vehicles fast and save money to do other important things. The hybrid cars have now found their way into United States military operations (Mehney). It is evident from the above analysis that hybrid vehicles consume less energy than combustion engines. The evidence is not only in theory but has been supported by empirical evidence. The several control measures applied in each study ensure that the results are a true representation of the actual situation. Hybrid cars have all evidently been found to release fewer pollutants into the atmosphere. In fact, this is the technology that every country serious on reducing pollution should emphasize on. The criticism of the hybrid cars has not presented empirical evidence to authenticate allegations. Most of these allegations are generalizations. It seems that the hybrid technology poses a threat to some manufacturers and that is why they resist it. The technology, however, has revealed its evidence and we can go by it. Manufacturers need to focus on building energy efficient cars such as the hybrid ones. Works Cited Granovskii, Mikhail. , Dincer, Ibrahim and Marc A. Rosen. â€Å"Economic and environmental comparison of conventional, hybrid, electric and hydrogen fuel cell vehicles† Journal of Power Sources. Volume 159, 2, (2006): 1186-1193. Haan, Peter. , Peters, Anja and Scholz W. Roland. †The Automobile Industry Sustainability† Journal of Cleaner Production. Volume 15, 11-12, (2006): 1076-1084. â€Å"Hybrid cars are an excellent choice! † 2007 Hybrid Cars Blog 15 August 2007 http://www. activehybrid. com/ â€Å"Hybrid Vehicles† 2005, 15 August 2007 http://www. hybrid-vehicles. net/ . Manzie, Chris. , Watson, Harry and Halgamuge, Saman. â€Å"Fuel economy improvements for urban driving: Hybrid vs. intelligent vehicles† Transportation Research Part C: Emerging Technologies Volume 15, Issue 1, 2007: 1-16. Mehney, Paul. â€Å"Public Affairs Officer Army Unveils First Hybrid-Electric Propulsion System for New Combat Vehicles,† Aug 15, 2007. US Army. 15 August 2007 http://www. army. mil/-newsreleases/2007/08/15/4424-army-unveils-first-hybrid-electric-propulsion-system-for-new-combat-vehicles/. Anderson, Tony. â€Å"Proven Ways to Increase Your Gas Mileage†, July 1, 2007, 15 august 2007 http://www. gasmileagemanual. com/? gclid=CO3UhKPF940CFQWIlAodGRsjMA. â€Å"Why Hybrids Are The Vehicles Of Choice These Days. † 15 August 2007, http://www. activehybrid. com/Why-Hybrids-are-the-Vehicles-of-Choice-these-days. html.