Multinational Culture and Development of a Dominant Market Player Essay

Multinational Culture and Development of a Dominant Market Player - Essay Example Rather, the process is much more akin to a learning curve through which each and every organization/firm/company must contend. Due to this non-uniformity, each and every firm experiences different levels of success with their attempts to make the difficult transition from that of a successful firm to that of a fledgling multinational. However, it can be argued that if there were such a thing as a single determinant that expressly assured a degree of multinational success it would be those companies that retain a healthy and vibrant culture that pervades every sector of their company and product/service offerings (Lashinsky 2005, p. 80). Such a statement will, of course, be corroborated by this analysis; however, even cursory examinations of a litany of multinational corporations that have succeeded share this common denominator towards eventual success. Moreover, the degree to which Sony focuses its energies on innovation and product development/change will also be discussed. Finally , a thorough examination of the ways in which company culture serve as a type of feedback loop into the items that have previously been listed, compounding, reinforcing, and encouraging the firm to even higher exemplifications of business success will be discussed and analyzed.